How Regular Website Support Protects Your Business

Websites don’t stay in tip-top shape on account of their natural fortitude—they’re not like fine wines that get better as they age. But if you’re reading this, chances are you’ve already caught on and are ready to take the necessary steps to make sure your beautiful website stays secure and functioning well into the future.

In other words, you’re ready to figure out this whole website support thing.

Give yourself a pat on the back—you’ve come to the right place.

Intuitive Digital doesn’t just provide website support services, we also provide digital marketing services. This helps our team truly understand the complexities of website support and the ways it impacts other areas of your business. We’ve built a proven process that keeps even our oldest websites running as though they’d just come off the press.

But before we soar into the complexities of website support, performance tuning, SEO, and other items that impact your organization, we should start with our feet on the ground and answer this question properly: what is website support? But before we soar into the complexities of website support, performance tuning, SEO, and other items that impact your organization, we should start with our feet on the ground and answer this question properly: what is website support?

What is Website Support?

A good website is essential whether you’re a small business or a startup. And having a good and operational website also means taking great care of it. That’s where a hosting and website maintenance plan comes in.

If you’ve ever left a website because it was too slow, visited a website but got a “404 page” instead, or encountered one of the many things that can go wrong with a website, that website was probably not updated and maintained.

From improved website performance, SEO optimization, enhanced security, and time-saving expert support, let’s look at some of the most common features of a website maintenance plan and why these are important.

Website Security Protects Your Brand And Users

Website maintenance does not just protect your business, it also protects your users’ information. Should you find yourself in a situation where users’ information is stolen or leaked, trust in your brand could be severely compromised for years and you’ll have your work cut out for you as you and your teams endeavor to rebuild that trust.

Cyber attacks also carry the risk of creating downtime for your site.

To some, downtime might not mean very much, especially if your website functions mostly as a digital brochure. But if your website is a major step in the sales process, you may want to strap in.

Website security can be challenging, especially when dealing with a large network of sites. Having a secure website is as vital to someone’s online presence as having a website host. If a website is hacked and blocklisted, for example, it can lose up to 98% of its traffic. Not having a secure website can be as bad as not having a website at all or even worse. For example, client data breach can result in lawsuits, heavy fines, and ruined reputation.

Website Maintenance: Decoding the Costs

Website maintenance and support is a crucial investment that helps future-proof your website as an asset to your business.

Prices vary depending on the extent of your services and what solutions are being used to maintain the website. There are a variety of tools that can handle firewalls and backups, but not all tools are created equal.

The most basic forms of website maintenance can go anywhere from $50 to $100 per month, whereas more advanced forms of support can range anywhere from a few hundred dollars to a few thousand per month.

Other items that impact cost include:

The size of the website

Whether or not the industry comes with unique compliance requirements for users’ privacy

The level of traffic the website receives regularly

Whether or not the business requires basic or more advanced tools for security

The Risks of Neglecting Website Maintenance

In case this point hasn’t hit home yet, we want to make it clear that neglecting website support can lead to a myriad of issues—from minor inconveniences to major disruptions.

Slow loading times, broken links, or outdated content can frustrate users, while more severe issues like security breaches can impact your business’s reputation and bottom line.

Staying on top of maintenance is not just about avoiding problems; it’s about ensuring the ongoing success and growth of your online presence.

Choosing The Right Website Support Partner

Choosing the right website maintenance partner is crucial, and it’s about far more than just finding someone who understands website security. Someone who’s spent their entire career just in the IT Security industry won’t necessarily understand your business or the role it plays in your sales and marketing.

You should assess potential partners based on their experience, range of services, social proof, and capacity to provide personalized support.

How could we not throw our hat into the ring?

Intuitive Digital stands out from the crowd because of our commitment to understanding and meeting the specific needs of SMBs.

We don’t consider ourselves vendors. We provide solutions that are built from collaboration with your team and are tailored to help your business grow.

As a full-service digital marketing agency, we understand from over a decade of experience that website support is a crucial component necessary for successful digital marketing.If you are ready to have a conversation about addressing your website maintenance needs, get in touch with us today and one of our experts will reach out to have a conversation with you.

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